July 2022

Why ‘Dear Homeowner’ Letters Are a Bad Idea

Whether called a personal statement, home buyer love letter, or 'Dear Homeowner' letter, we've all heard the story that submitting a written statement to the homeowner convinced the seller to accept an offer. But is it a good idea? Recent guidance by the Bergen County Real Estate Board says no. Although many buyers feel like making a sterile transaction more personal can give them an edge - especially...

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